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Case study • distribution and logistics (Poland + 19 countries)

How ticketing and complaint handling improved operations at a distribution and logistics network operator

An international distribution network serving several dozen well-known brands in Poland and 19 other European countries needed to bring order to email, phone and complaint requests. We rolled out a ticketing system with CRM, sales platform and courier integrations (DPD, UPS, FedEx, InPost, GLS, DHL). Result: 99.86% of requests closed, 200 cases a day resolved at first contact and full operational accountability.

INDUSTRY DISTRIBUTION AND LOGISTICS SOLUTION TICKETING + INTEGRATIONS SCALE POLAND + 19 EU COUNTRIES
Requests closed
99.86%
Language versions of the returns form
16
Cases a day closed at first contact
200
System users
50
About the customer

An international distribution and logistics network

Our customer is an international distribution and logistics network working with several dozen well-known global brands. It distributes in Poland and 19 other European countries and offers sales, trade marketing, marketing and logistics services.

The scale — dozens of B2B clients, thousands of requests a month, dozens of mailboxes, phone traffic and online returns — called for one integrated environment for case handling.

Challenges

Needs and challenges for the ticketing system

Four key areas where the ticketing system was to deliver measurable change.

Streamlining email and phone requests

Dozens of mailboxes were moved into one ticketing system. Phone traffic was routed into it and is recorded and monitored there.

One platform for complaints

A returns form (website + notification with a link to the form), integration with the customer’s CRM and with DPD, UPS, FedEx, InPost, GLS and DHL.

Integration with external platforms

The rollout integrated an external CRM, sales platforms and the accounting system — full operational data in one place.

Dedicated returns handling

Features for online returns and label scanning in warehouses — full control of the return flow from customer to warehouse.

Solution

Debesis solutions used

A ticketing system extended with integration modules and complaint handling.

Multichannel customer service tool

Communication by phone, email, web form and integrations with the customer’s systems — all interactions managed in one system.

Automatic routing

The ticketing system identifies each case (request, enquiry, complaint) and routes it automatically to the right people according to defined scenarios.

Reporting module

With all cases from every channel in one place, the company has full quantitative and qualitative accountability for clients and staff.

Results

The rollout in numbers

99.86%
Requests closed
16
Language versions of the returns form
200
Requests a day closed at first contact
400
Requests a day handled by system users
50
System users
99.86% of requests closed, 400 requests a day, returns form in 16 languages

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